Wild Apricot Blog  - reprinted -

How to Promote Your Next Fundraising Event with Facebook Ads

Tuesday,

Facebook ads are a powerful way to increase engagement and drive traffic to your website. But are you using Facebook ads effectively? Are you increasing engagement, building your email list and converting more donors and volunteers?

This CharityHowTo webinar will show you simple ways to use Facebook Ads to promote your next fundraising event. You will learn how to target people who are similar to your existing donors, volunteers and supporters. You will learn how to more deeply engage your current Facebook fans, email subscribers AND website visitors.

In this 45-minute webinar, you will learn:

• Where you should start if you're a beginner
• Targeting recent website visitors
• When to use Facebook ads and when to use Boosted posts
• How to use Facebook Insights for better targeting
• Three steps for selecting the best posts to promote
• Three tips for getting more Facebook event RSVPs and more

Top Ten Generational Gems for the Multiple Generations Workplace

Wednesday,

Experiencing generational communication challenges and problems? You are not alone! Sherri Petro of VPI Strategies shares her top 10 generational gems gleaned from the over 250 generational workshops she has conducted. In this 4Good webinar, you will increase your generational quotient and reduce the misunderstandings that abound with multiple generations in the workplace together. Learn solutions other organizations are implementing by leveraging their knowledge of generational thinking.

Learning Objectives:

1. Define the generational mix of Traditionalists, Boomers, Gen X, and Gen Y.
2. Discover each generation’s motivation and the consequences of four generations in the workplace.
3. Learn Sherri's Top 10 Generational Gems - proven tips for the multiple generation workplace to decrease generational tension.

From Resistant to Resourceful: A Collaborative Approach to Engaging Your Board in Fundraising

Wednesday,

Fundraising success depends on many critical factors, not the least of which is having a collaborative approach to the fundraising process. For philanthropy to be truly fulfilling for donors (thus assuring that they will continue their contributions and become a sustaining source of funds for the organization) the following collaborative mindsets must exist:

• Program staff is committed to measuring impact and collecting stories.
• The chief executive for the organization embraces their role as the chief asker.
• The board regularly discusses fundraising and embraces their role as ambassadors.
• Support staff recognize unique needs of fundraising and work collaboratively to meet those needs.
• Fundraising professionals seek out partnerships and approach planning as a joint effort.

In this 4Good webinar, we’ll explore what you’ll need to know to build a collaborative approach within your organization - regardless of what your official role is.

The Ethics of Volunteer Engagement

Wednesday,

Sometimes it can be difficult to identify when you're facing an ethical dilemma in your work with volunteers. Using volunteer management scenarios, and a conversational format this VolunteerMatch webinar will cover some of the dilemmas you face when you engage and manage volunteers and provide ideas on how to resolve these situations effectively and ethically.

Where do I go from here? Engage Volunteers in New Ways

How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This VolunteerMatch webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.

Proposal Writing Basics 

Monday,

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

• How the proposal fits into the overall grantseeking process
• What to include in a standard proposal to a foundation
• Tips for making each section of your proposal stronger
• What funders expect to see in your proposal and attachments
• Tips for communicating with funders during the grant process
• Additional resources on proposal writing, including sample proposals

Crowdfunding in the Arts: How To Add This Essential Tool To Your Fundraising Mix

Tuesday,

The objective of this Foundation Center webinar is to demystify the world of crowdfunding, specifically for people and organizations in the arts world.

Crowdfunding is quickly become a new tool in the fundraising toolbox to tap into your network to raise money, faster, from a larger audience. For artists, it can be a great alternative, or complement, to grants and other types of funding. This webinar is designed to give participants an overview of crowdfunding, help you determine if a crowdfunding approach could be right for you, as well as step-by-step direction for how you can take advantage of what a crowdfunding platform has to offer. 

You will learn best practices to prep, create, launch and market a campaign successfully.  The focus will be on the lifecycle of a campaign, from prep through appreciation, with a heavy emphasis on the best ways to market your campaign. The session will share the basics, so that you walk away with concrete steps that you can take to execute immediately. Please come ready to talk about the campaigns you have in mind so that we have an interactive and lively discussion!

Do Even More Good | 10 Tips to Help Turn Your Nonprofit Organization Into a Highly Impactful Brand

Wednesday,

Today, the concept of branding isn’t just for marketing professionals. It is a discipline that needs to be understood at almost every level within a nonprofit organization. Learn not only what it means to be a brand-driven organization and how to be more effective in your marketing efforts, but also how your nonprofit can use these key10 branding principles to move from “doing good” to doing MORE good.

Join Bill McKendry in this Nonprofit Hub webinar to learn to:

• Help nonprofit organizations see branding/marketing as an “investment” and not an “expense”
• Make a case for how branding/marketing efforts are critical to achieving greater organizational returns and impact
• Create more effective and sustainable branding/marketing efforts

Awareness of Power in Non-profits

Wednesday,

Power and its expression has a huge impact on communication, relationships and organizational life, for better and for worse. To function well, our non-profits and other groups need power; but power needs to be expressed with awareness to be helpful and effective.  At this 4Good webinar, learn about different kinds of power, the pitfalls of power expressed without awareness, and how to express your own power with more awareness to enhance communication, relationships and teamwork.

Takeaways:

• Learn about different kinds of power: social, structural and personal
• Learn how relative power and diverse human factors may be connected
• Learn how power and its expression amplifies communication and impacts relationships, for better and worse, and how to make it better!

Storytelling for Non profits

Wednesday,

This 4Good webinar will help nonprofit professionals and board members tell the story of their individual connection to the organization, tell the organization's story, and invite donors to share the story of why they are connected.

Proposal Budgeting Basics 

Thursday,

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

• What is included under the "personnel" section and how to calculate it?
• What level of detail do you need to include for non-personnel expenses?
• How do you determine reasonable costs?
• What types of expenses are considered "overhead"?
• What other financial documents will funders want to see?

The Future of Associating in the Age of Transformation

In this virtual learning session led by Jeff De Cagna, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization. If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

The Budget Primer: Building and Using Budgets Better

Wednesday,

If your budget process is too ad hoc, rushed, last minute, or random, don't miss AMS Senior Consultant Paul Konigstein introducing more rigorous budget creation and implementation in this 4Good webinar.

Key takeaways:

• How to create a budget using an analysis of last year's revenue and expenses or program plans for the coming year
• How to work with fundraising to budget the most accurate revenue numbers.
• How to involve program staff to achieve buy in without losing control of the process.
• Make your budget work for you year round.
• Budget implementation using monthly reporting and how to use these reports to achieve financial control, transparency, and accountability and measure organizational progress.
• How regular budget monitoring prevents costly financial mistakes and makes more money available for program activities and growth.

Supercharge Your Fundraising Efforts With Content Marketing

Wednesday,

The growth of the Internet has given rise to a new discipline of online marketing: inbound marketing. Businesses and organizations who have mastered inbound marketing through content publishing are reaping vast dividends in the form of website traffic and conversions.

For nonprofits, there is a huge opportunity to reach and engage donors through compelling content that tells the story of your mission. This 4Good webinar will provide an overview of inbound marketing, how content publishing drives SEO and social media buzz, and what nonprofits can do today to get started.

Learning Outcomes:

• Form a content strategy for their nonprofit
• Understand how to track metrics for success
• Encourage internally produced content
• Attract cause marketing partners
• Harness social media effectively to distribute content

How to Promote Your Next Fundraising Event with Facebook Ads

Tuesday,

Facebook ads are a powerful way to increase engagement and drive traffic to your website. But are you using Facebook ads effectively? Are you increasing engagement, building your email list and converting more donors and volunteers?

This CharityHowTo webinar will show you simple ways to use Facebook Ads to promote your next fundraising event. You will learn how to target people who are similar to your existing donors, volunteers and supporters. You will learn how to more deeply engage your current Facebook fans, email subscribers AND website visitors.

In this 45-minute webinar, you will learn:

• Where you should start if you're a beginner
• Targeting recent website visitors
• When to use Facebook ads and when to use Boosted posts
• How to use Facebook Insights for better targeting
• Three steps for selecting the best posts to promote
• Three tips for getting more Facebook event RSVPs and more

Top Ten Generational Gems for the Multiple Generations Workplace

Wednesday,

Experiencing generational communication challenges and problems? You are not alone! Sherri Petro of VPI Strategies shares her top 10 generational gems gleaned from the over 250 generational workshops she has conducted. In this 4Good webinar, you will increase your generational quotient and reduce the misunderstandings that abound with multiple generations in the workplace together. Learn solutions other organizations are implementing by leveraging their knowledge of generational thinking.

Learning Objectives:

1. Define the generational mix of Traditionalists, Boomers, Gen X, and Gen Y.
2. Discover each generation’s motivation and the consequences of four generations in the workplace.
3. Learn Sherri's Top 10 Generational Gems - proven tips for the multiple generation workplace to decrease generational tension.

From Resistant to Resourceful: A Collaborative Approach to Engaging Your Board in Fundraising

Wednesday,

Fundraising success depends on many critical factors, not the least of which is having a collaborative approach to the fundraising process. For philanthropy to be truly fulfilling for donors (thus assuring that they will continue their contributions and become a sustaining source of funds for the organization) the following collaborative mindsets must exist:

• Program staff is committed to measuring impact and collecting stories.
• The chief executive for the organization embraces their role as the chief asker.
• The board regularly discusses fundraising and embraces their role as ambassadors.
• Support staff recognize unique needs of fundraising and work collaboratively to meet those needs.
• Fundraising professionals seek out partnerships and approach planning as a joint effort.

In this 4Good webinar, we’ll explore what you’ll need to know to build a collaborative approach within your organization - regardless of what your official role is.

The Ethics of Volunteer Engagement

Wednesday,

Sometimes it can be difficult to identify when you're facing an ethical dilemma in your work with volunteers. Using volunteer management scenarios, and a conversational format this VolunteerMatch webinar will cover some of the dilemmas you face when you engage and manage volunteers and provide ideas on how to resolve these situations effectively and ethically.

Where do I go from here? Engage Volunteers in New Ways

How long do volunteers usually stay with your program? Do you struggle with keeping them interested, involved and engaged? This VolunteerMatch webinar will help you think about new strategies and help you evolve your program to include new roles and responsibilities for volunteers, pathways for more involvement and leadership positions in your program, how recognition plays a role in retention, and the importance of including continuing education and professional development to keep your volunteers engaged. Tools to help you evaluate your program implement new ideas will be provided.

Proposal Writing Basics 

Monday,

Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:

• How the proposal fits into the overall grantseeking process
• What to include in a standard proposal to a foundation
• Tips for making each section of your proposal stronger
• What funders expect to see in your proposal and attachments
• Tips for communicating with funders during the grant process
• Additional resources on proposal writing, including sample proposals

Crowdfunding in the Arts: How To Add This Essential Tool To Your Fundraising Mix

Tuesday,

The objective of this Foundation Center webinar is to demystify the world of crowdfunding, specifically for people and organizations in the arts world.

Crowdfunding is quickly become a new tool in the fundraising toolbox to tap into your network to raise money, faster, from a larger audience. For artists, it can be a great alternative, or complement, to grants and other types of funding. This webinar is designed to give participants an overview of crowdfunding, help you determine if a crowdfunding approach could be right for you, as well as step-by-step direction for how you can take advantage of what a crowdfunding platform has to offer. 

You will learn best practices to prep, create, launch and market a campaign successfully.  The focus will be on the lifecycle of a campaign, from prep through appreciation, with a heavy emphasis on the best ways to market your campaign. The session will share the basics, so that you walk away with concrete steps that you can take to execute immediately. Please come ready to talk about the campaigns you have in mind so that we have an interactive and lively discussion!

Do Even More Good | 10 Tips to Help Turn Your Nonprofit Organization Into a Highly Impactful Brand

Wednesday,

Today, the concept of branding isn’t just for marketing professionals. It is a discipline that needs to be understood at almost every level within a nonprofit organization. Learn not only what it means to be a brand-driven organization and how to be more effective in your marketing efforts, but also how your nonprofit can use these key10 branding principles to move from “doing good” to doing MORE good.

Join Bill McKendry in this Nonprofit Hub webinar to learn to:

• Help nonprofit organizations see branding/marketing as an “investment” and not an “expense”
• Make a case for how branding/marketing efforts are critical to achieving greater organizational returns and impact
• Create more effective and sustainable branding/marketing efforts

Awareness of Power in Non-profits

Wednesday,

Power and its expression has a huge impact on communication, relationships and organizational life, for better and for worse. To function well, our non-profits and other groups need power; but power needs to be expressed with awareness to be helpful and effective.  At this 4Good webinar, learn about different kinds of power, the pitfalls of power expressed without awareness, and how to express your own power with more awareness to enhance communication, relationships and teamwork.

Takeaways:

• Learn about different kinds of power: social, structural and personal
• Learn how relative power and diverse human factors may be connected
• Learn how power and its expression amplifies communication and impacts relationships, for better and worse, and how to make it better!

Storytelling for Non profits

Wednesday,

This 4Good webinar will help nonprofit professionals and board members tell the story of their individual connection to the organization, tell the organization's story, and invite donors to share the story of why they are connected.

Proposal Budgeting Basics 

Thursday,

Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:

• What is included under the "personnel" section and how to calculate it?
• What level of detail do you need to include for non-personnel expenses?
• How do you determine reasonable costs?
• What types of expenses are considered "overhead"?
• What other financial documents will funders want to see?

The Future of Associating in the Age of Transformation

In this virtual learning session led by Jeff De Cagna, you will learn how the fundamental human experience of associating--the deep and enduring rationale for the existence of associations--continues to expand and evolve in a world experiencing relentless transformation. By building an empathic understanding of the world in which your stakeholders live, you can develop your capacity to ask and answer more generative questions about the future of your organization. If your organization is not actively exploring possible responses to this question, you're running behind. The accelerating pace and intensifying impact of societal transformation is unforgiving. It will not slow anytime soon, and it certainly will not wait for you and your board to get your act together.

The Budget Primer: Building and Using Budgets Better

Wednesday,

If your budget process is too ad hoc, rushed, last minute, or random, don't miss AMS Senior Consultant Paul Konigstein introducing more rigorous budget creation and implementation in this 4Good webinar.

Key takeaways:

• How to create a budget using an analysis of last year's revenue and expenses or program plans for the coming year
• How to work with fundraising to budget the most accurate revenue numbers.
• How to involve program staff to achieve buy in without losing control of the process.
• Make your budget work for you year round.
• Budget implementation using monthly reporting and how to use these reports to achieve financial control, transparency, and accountability and measure organizational progress.
• How regular budget monitoring prevents costly financial mistakes and makes more money available for program activities and growth.

Supercharge Your Fundraising Efforts With Content Marketing

Wednesday,

The growth of the Internet has given rise to a new discipline of online marketing: inbound marketing. Businesses and organizations who have mastered inbound marketing through content publishing are reaping vast dividends in the form of website traffic and conversions.

For nonprofits, there is a huge opportunity to reach and engage donors through compelling content that tells the story of your mission. This 4Good webinar will provide an overview of inbound marketing, how content publishing drives SEO and social media buzz, and what nonprofits can do today to get started.

Learning Outcomes:

• Form a content strategy for their nonprofit
• Understand how to track metrics for success
• Encourage internally produced content
• Attract cause marketing partners
• Harness social media effectively to distribute content